Résultats de recherche
4 items found for ""
- WHO’S BEHIND GO FOCUS?
Hey everyone! I’m Eric Dupuis , also known as Éclézio , a 48-year-old Quebecer passionate about all forms of art. I’m a graphic designer, webmaster, and singer-songwriter . Under the name Éclézio, I’ve also developed my creative side through music. 14 years ago , I embarked on my journey as a graphic designer, and since then, I’ve worked on countless projects. Trust me, you wouldn’t believe everything I’ve created—it’s been an incredible and diverse journey! My Experience 14 years as a freelance graphic designer – I’ve worked with clients from various industries, allowing me to develop a versatile and creative approach. 5 years using Affinity Designer – A tool I love and use to create striking and professional designs. 5 years using Sothing Logo Maker (my previous tool) – A logo creation software that helped me refine my skills in branding and visual identity. 4 years with PaintShop (used in my early days) – One of my first tools for photo editing and graphic design. 3 years with WordPress + Elementor – I’ve built several websites, but today, I prefer Wix because of its flexibility and intuitive management. Several years using Wix – My current go-to platform for creating efficient and visually appealing websites. Over 30 years as a musician and composer – Music has always been a passion, influencing even my graphic design work. 2 years of learning AI-based marketing – I’ve added this skill to my expertise, using AI to enhance project visibility and optimize marketing strategies. My Philosophy I believe every project is a unique journey, and I always take the time to understand my clients' needs to deliver results that exceed expectations. My goal is to be a creative and strategic partner , helping you achieve your objectives while showcasing your brand’s unique identity. Want to Work Together? Need a striking design , an effective website , or expert advice to boost your visibility? Let’s talk! I’d be happy to discuss your project and see how I can help.
- THE BEST OF YOUR PRESENTATIONS
The problem is, many people write without knowing how to structure their ideas. A presentation, whether it's on a website, a document, or even a post, makes a huge difference. What you write is useless if it’s not clear, direct, and impactful. The way you present your text can transform words into real action. Your words lack action Many overlook the importance of call-to-actions (CTAs), those little prompts that truly engage your readers. Whether it’s to buy, sign up, or simply learn more, an effective CTA can make all the difference. Unfortunately, most people forget to include them or place them in the wrong spots, making their text ineffective.. Don’t neglect your keywords One of the key aspects of great writing is optimization for search engines. Every piece of content should be optimized around your niche and keywords. Well-targeted and thoughtful writing helps your content stand out in the sea of search results. Don’t forget: your visibility depends on the relevance of your keywords. Avoid boring and stiff (or too long) messages There’s nothing more frustrating than reading a text that feels robotic and lifeless. Your readers are looking for a lively, engaging, and authentic message. Avoid long-winded sentences and overly stiff phrasing. A tone that’s too formal or mechanical can quickly lose your audience’s attention. People don’t want to read a novel; they want concise, impactful information. The key is to make your messages smooth, natural, and close to your readers. Your presentation represents you If you want your messages to be impactful, clear, and effective, it’s time to revisit your writing. Whether it’s for a website, a brochure, or a social media post, good writing can turn your readers into clients. Have a project in mind? Need a helping hand to make your texts irresistible? Feel free to reach out, I’m here to help bring your ideas to life and make them shine with words that speak!
- THE IMPORTANCE OF HAVING A WEBSITE
Nowadays, having a website is no longer a luxury—it’s a necessity. Whether you’re a graphic designer, writer, coach, consultant, or artisan, a showcase website is your digital business card. It’s the central place where potential clients can learn more about your services, your expertise, and, most importantly, how to contact you. Why is a showcase website essential? ✅ Credibility & Professionalism : A well-designed website builds trust and shows that you take your business seriously. ✅ 24/7 Accessibility: Unlike social media, your website is a space you fully control, and it remains visible at all times. ✅ More effective than social media: Platforms like Facebook and Instagram are great, but they don’t replace a structured, clear website where visitors can easily find the information they need. ✅ A clear showcase of your services: Do you offer a specific service? Your website allows you to explain exactly what you provide, with examples and testimonials. ✅ Easy contact options: Forms, phone numbers, emails… A well-built website simplifies communication and can even automate certain inquiries. 💡 Need a website? I create professional showcase websites tailored to your needs. Contact me now to discuss your project!
- WHY HAVE A PROFESSIONAL LOGO?
A logo is not just an image. It’s the visual fingerprint of your brand, the first thing your customers notice and remember. A good logo inspires trust, credibility, and professionalism from the first glance. A logo is your identity A well-designed logo allows you to stand out in a saturated market. It communicates your values, style, and message in one glance. It becomes the signature of your brand, the one your customers will associate with your products and services. Changing your logo too often? A mistake to avoid While some businesses update their logo over time, changing it too frequently can confuse your image and lose your audience. Visual consistency is essential to build strong recognition. Imagine if brands like Nike or Apple changed their logo every two years: they would lose part of their impact! When can a logo change often? In some cases, it’s possible to adapt your logo without losing consistency. For example, if your business offers multiple specific radio shows, it’s acceptable to have several small logos dedicated to each show, while maintaining a main logo for your company. This allows you to create a strong identity while still offering room for creativity and visual diversity. Color scheme and versatile logo: what’s the difference? An effective logo should be paired with a well-defined brand style guide, including a color palette that is consistent with the brand image. The color guide ensures uniformity across all platforms (website, posters, social media, etc.). A versatile logo, on the other hand, is designed to be legible and impactful in different situations: on light or dark backgrounds, in color or black and white, in large or small sizes. A good logo should be adaptable while still being recognizable. A lasting investment A well-thought-out professional logo is a valuable investment. It should be simple, memorable, and timeless to stay relevant over the years. Take the time to create it with care, as it will support your brand in the long run. In short, an effective logo is much more than just a pretty visual: it’s a cornerstone of your brand identity. Make it a strategic asset and give your business the image it deserves! Ready to bring your brand to life with a logo? If you’re looking to create a lasting impression and elevate your business, reach out today to get started on your custom logo design.